Thinking about using Zapier within your business? You’re not alone!

With more and more businesses opting for SaaS platforms to build and grow their business the increase in time spent managing and processing digital data is growing.

And while in most cases, this can be seen as more productive than dated spreadsheets, the amount of time lost in manual data-entry still continues to be a problem for most businesses regardless of industry, team size or revenue.

So how can you reduce the time spent on manual data entry once and for all your company? With a little tool called Zapier of course.

But what exactly can Zapier do for you and your business? 

In this article, we’re going to provide you with a detailed review of Zapier’s features pricing and more to provide you with an overview of how you can use it to build and grow your business.

Sounds good? Let’s dive in!

Zapier Review


Zapier is often considered as one of the pioneers within the business automation space and judging by how fast they have grown, it’s easy to see why they are a crowd favourite within this space with a team of over 250 staff and growing.

So how does Zapier actually work?

Zapier works by connecting your most frequently used business apps and automating repetitive workflows between them (Zaps) saving your team countless hours of manual data entry. 

These automations are triggered whenever a particular action is completed within any of your business apps, Zapier then transfers that data to the second app of your choosing 24/7/365 giving you more time to focus on other tasks.

With over 2,000 apps currently supported Zapier has you covered when it comes to automating workflows within your business.



As previously mentioned, Zapier works by creating Zaps which allow you to automate repetitive workflows within your business, depending upon the task itself these Zaps can either be single-step or multi-step Zaps which allow you to complete multiple tasks within one workflow.

Once configured, this Zap then runs day in day out for your business giving you and your team to focus on bigger things while also reducing the risk of human error.


Filters allow you to apply specific rules to each workflow which will only run the automation when a specific type of data is received. This not only ensures your data is processed correctly it also reduces time spent on data processing and optimisation.


Depending upon which platforms you are looking to automate, they often handle and process data differently within each platform. Zapier allows you to format this data to ensure it is accurately processed between each platform in the required format.

Once the data is received in Zapier, you can then select from a large number of formats to transform your data including grammatical, numerical styling and more before transferring it to the second app ensuring data accuracy every time. 


For more complex data processing, Zapier also offers the ability to create automations using Webhooks allowing you to receive data from any service and send data to a specific URL without the need for handwritten code.

From transferring data to spreadsheets, processing lead data and even transferring data from one webhook to another Zapier has you covered.

Custom Logic (Paths)

Custom Login (Paths) allows you to process automations in different ways based upon the data received giving you the ability to create multiple outcomes within one workflow.

Whether its sorting leads based upon how they are received, notifying different team members of a new task or more Zapier makes light work of data processing.


While technology can be used to make light work of heavy tasks, it occasionally breaks. With Auto-Replay Zapier will automatically attempt to replay a task five times in the event something went wrong the first time. 

The error may have been a result of a connection timeout or an error in the data that was received, in the event that it is unable to resolve the issue you will then receive an email notifying you of the issue so that you can troubleshoot and resolve it manually.

Team Collaboration

Depending upon the size of your business, you may have multiple team members working within Zapier at the same time.

Zapier allows you to collaborate with ease by providing you with unlimited team members accounts, the ability to restrict access to certain folders and account features as well as the ability to share workflows with team members as you require.

Account Security

Every business is different and when it comes to data processing and storage, this may differ greatly for enterprise and corporate businesses.

Zapier features a number of enterprise-level security features including user provisioning, app restriction, SAML single sign-on, custom data retention and more ensuring your data is secure regardless of your company’s industry, location or team size.


Unsure if Zapier works with your prefered tool stack? Not to worry!

Zapier offers the largest integration stack within the market currently supporting over 2,000 apps (and growing) in just about every vertical you can imagine. From CRM’s to task management and customer support Zapier has got you covered.


With its reputation as one of the leaders in the task automation space, Zapier does come in higher than some of its competitors, however, they offer a range of pricing plans to support every business regardless of size with plans starting from $0 per month

Their pricing also varies depending upon the number of tasks you wish to automate on a monthly basis so be sure to take this into consideration when comparing platforms.

They also offer 20% off on all plans when you pay annually and an additional 15% off for non-profits making them a great choice for businesses of all sizes.

  • Free – $0 per month (100 tasks)
  • Starter – $24.99 per month (750 tasks)
  • Professional – $61.25 per month (2,000 tasks)
  • Team – $373.75 per month (50,000 taks)
  • Company – $748.75 (100,000 tasks)


How much does Zapier cost?

  • Zapier’s pricing varies based upon the features you require and how many tasks you are looking to automate with plans starting from $0 per month

Does Zapier offer a free trial?

  • Yes, Zapier offers a free 14-day trial to get you started

Is my data secure?

  • Yes, while Zapier requires a direct integration with your chosen application to work your data is secured with multiple in-built security features.

What customer support options does Zapier offer?

  • Zapier provides support via live chat and email.

Does Zapier provide account setup and training?

  • Depending upon your subscription level, Zapier does provide premium support and live training of their platform.

Is Zapier better than Integromat?

  • While Zapier and Integromat are very similar, they each offer their own pros and cons depending upon your individual needs.


Still unsure if Zapier is right for your business? Here are some other platforms we recommend exploring when choosing the right task automation platform for your business.


With its host of features, user-friendly design and outstanding customer support it’s easy to see why they are one of the leading task automation solutions on the market 

While they do come in as more experience in terms of pricing than some of the other platforms on the market this isn’t to say you shouldn’t consider using Zapier within your business as it is considerably less expensive than hiring a team to manage and process tasks manually.

With this in mind, we recommend that you consider speaking with a business automation consultant or request a free demo from Zapier before implementing it within your business.

And there you have it, a detailed review of Zapier features, pricing and more to help you make the right decision when it comes to automating workflows within your business.

Ready to Automate Your Business Using Zapier?

Get started today with a free 14-day trial which provides you with access to all features so that you can explore the platform in detail or let us take care of it for you with our Zapier consulting services including account setup, automation creation and more.

Happy automating!