One of the biggest productivity killers of any busy sales team is time lost completing small tasks.

From scheduling meetings to following up with leads, sending contracts and creating proposals their to-do list soon becomes a neverending list of back and forth administrative tasks.

But what if there was a way to streamline these tasks and let machines do the heavy lifting so that your sales reps can focus on what matters most.

Well, with the help of sales automation you can help your sales reps win back their time and say goodbye to repetitive tasks once and for all.

But with so many options available on the market it’s often easy to get lost in which tools actually save them time and increase productivity without costing a fortune.

Don’t stress, we’ve got you covered!

Here’s our list of the best sales automation tools available on the market that will save you and your team time, money and energy.

Let’s dive in!

Sales Automation Tools


First up in our list of sales automation tools is none other than Calendly.

Calendly makes light work of scheduling with its well designed, easy to use platform that allows you to share your availability via your own customisable link. What’s more, is you can customise based upon a number of variables including availability, meeting location and more.

You can also trigger automated SMS and email reminders and collect pre-payments for paid events while also converting timezone availability for your visitors making scheduling hassle-free for you and your contacts.

Key Features

  • Ability to schedule unlimited events
  • Send personalised SMS and email reminders
  • Collect pre-payments before events
  • Sync all appointments with your existing calendar
  • Customise your availability as required


  • Basic – $0 forever
  • Premium – $10 per user / month
  • Pro – $15 per user / month


Ever find yourself spending countless hours trying to find quality prospects for your outreach campaign?

You could throw hundreds, if not thousands at paid advertising campaigns or you could take your prospecting game to a whole new level with FindThat Lead.

FindThatLead allows you to search, verify and even get the contact information of qualified prospects with professionals all around the globe using their all-in-one prospecting platform. In just a few simple steps, you can search, validate and start connecting with potential clients with ease.

Key Features

  • Search for business email addresses around the globe
  • Validate existing email addresses lists with ease
  • Find and connect with local business owners by keyword
  • Build and send personalised email outreach campaigns


  • Growth – $49 per month (1 user)
  • Startup – $150 per month (4 users)
  • Suite – $399 per month (6 users)


Despite the evolution of social media and online conferencing, the telephone still remains a commonly used method of communication when it comes to customer service and sales.

JustCall lets you and your team communicate with ease via its cloud-based telephone platform while offering a host of features that go beyond the traditional telephone. From the ability to register and use local numbers from over 70 countries, to send and receive SMS messages and more, JustCall allows you to take your telephone outreach to new levels. 

Key Features

  • Use local numbers from over 70 countries
  • Create personalised greeting messages
  • Auto-dial and connect calling
  • Voice transcription of calls
  • Advanced reporting of call data


  • Standard – $25 per user / month
  • Premium – $50 per user / month
  • Enterprise – Request Quote (Minimum 100 users)


When it comes to preferred sales strategies, cold email generally gets a bad wrap.

And while the days of generic, bulk sending of email campaigns to email lists will probably not only cost you time and resources, it may also lead to your domain being flagged as spam.

Lemlist reinvents cold email outreach with its easy to use, intuitive platform that allows you to build highly personalised email campaigns that nurture and convert prospects into qualified sales leads at scale without the risk of your domain being flagged.

Key Features

  • Create highly personalised email campaigns
  • Ability to split test multiple campaign variables
  • Automate follow up via multiple channels
  • Sync data with your CRM platform
  • detailed reports on campaign performance


  • Email Warm-Up – $29 per user / month
  • Email Outreach – $59 per user / month
  • Sales Engagement – $99 per user / month


Being able to build a list of accurate leads for sales outreach isn’t easy. Incorrect email addresses, dated profiles and more often lead to you wasting countless hours in sales outreach.

Lusha allows you to build laser targeting lists for prospecting with access to 100 million profiles providing you with accurate sales saving you time and resources while ensuring you are reaching out to the right person within a company every time.

Key Features

  • Auto-enrichment of contact data
  • Filter contacts based upon specific variables
  • Integration support with your CRM and other sales platforms
  • Web extension for easy enrichment


  • Starter – $0 per month (5 credits)
  • Professional – $99 per month (100 credits)
  • Premium – $199 per month (300 credits)
  • Enterprise – custom


When it comes to SaaS platforms that help grow your business, having a reliable CRM platform can make or break your business.

Salesmate goes beyond the traditional CRM platforms by offering a powerful, easy to use platform that increases your sales teams productivity and gives them a birds-eye view of every sales opportunity so that they know exactly who to focus on next.

From automating workflows to detailed sales reporting and built-in calling and text messaging Salesmate takes your team to the next level.

Key Features

  • Create automated, personalised outreach campaigns
  • Send SMS messages and make phone calls
  • Trigger activity reminders and sales actions with ease
  • Easily store, track and manage deals and contacts
  • Get detailed reporting on multiple data points


  • Starter – $15 per user / per month
  • Growth – $50 per user / per month
  • Booth – $50 per user / per month
  • Enterprise – custom


Looking to grow your social media reach on autopilot? allows you to build automated, highly personalised lead generation campaigns through LinkedIn without you having to spend hours sifting through LinkedIn profiles daily.

In just a few minutes, you can have your LinkedIn campaign up and running that automatically searches, engages, connects and messages prospects on auto-pilot allowing you to spend more time in other areas of your business.

Once has done the heavy lifting for you, you can then continue to reach out to the most relevant prospects through more personalised messages.

Key Features

  • Scan and visit 1st, 2nd and 3rd profiles
  • Visit up to 15,000 profiles per month
  • Send automated messages and invitations
  • Export leads to CSV


  • Plus – $12 per user (1 plus license)
  • Ultimate – $59 per month (1 ultimate license)
  • Ultimate – $399 per month (8 licenses)

Better Proposals

First impressions count and being able to present a personalised, eye-catching sales proposal that blows your target audience away isn’t always easy.

BetterProposals lets you create professionally designed, interactive proposals that make your proposal stand out from the crowd while also proving you with detailed insights into how each prospect engages with your proposal.

Key Features
  • Create professional, personalised proposals
  • Detailed insights on the proposal engagemnt
  • Automated follow up with prospects
  • In-built signature support
  • Secure payment processing


  • Starter – $19 per user / per month (10 proposals)
  • Growth – $29 per user / per month (50 proposals)
  • Booth – $49 per user / per month


Working hand in hand with a high-quality sales proposal is being able to create a seamless contract signing process that makes contracts easy for you and your new clients.

HelloSign makes light work of legal contracts with their easy to use e-signing platform that allows you to create, sign and send legally binding contracts without the need of expensive legal teams or snail mail.

Key Features
  • Create professional, legally binding contracts
  • Send signature requests directly to new clients
  • Pre-created templates for faster sending
  • Adult trail support via time stamping


  • Starter – $19 per user / per month (10 proposals)
  • Growth – $29 per user / per month (50 proposals)
  • Booth – $49 per user / per month

And there you have it, 7 top-rated sales automation tools that you can implement within your business to save your sales team time and money and help you grow your bottom line.

Ready to Increase Your Sales Teams Productivity?

Feel free to sign up for a free trial of these tools and see how much time your team has to focus on what matters most, selling.

Which tool are you most interested in trying and why? Let us know in the comments.

Happy automating!