Considering using Drip within your business? You’ve come to the right place!

Drip is undoubtedly one of the most well-known names in the marketing automation space having been founded in 2013 they continue to innovate ever since.

So how do they stack up compared to some of the other leading platforms available on the market?

In this article, we’re going to dive into Drip’s features, pricing and more and provide you with our honest verdict on the platform to help make it easier when choosing the right marketing automation platform for your business.

Let’s get started?

Drip Review 2023


Drip was founded in 2013 and was one of the early innovators within the email marketing and marketing automation industry which lead to them being acquired by Leadpages in 2016

While this naturally resulted in some early teething issues and disgruntled loyal customers moving away from the platform they still remain one of the most used platforms within the space and offer a reliable, featured stacked platform that supports businesses of all sizes.

While a change in direction led to them becoming an eCommerce first platform they still offer a platform that can be used across businesses in all verticals while remaining strongly customer-centric as outlined in their brand manifesto.

So let’s dive in and explore those features in more detail and see how they stack up.


Customer Data

One of Drip’s core focusses is around customer data and the ability to create highly personalised marketing campaigns based upon how your customers interact with your brand and website from being able to apply tags to subscribers once they complete a specific action to segmenting specific customers based upon their buying habits Drip has you covered.

While these features may not be required within all businesses, they don’t skimp on features that allow you to create marketing campaigns that stand out from your competitors regardless of your subscription plan making their features available to everyone.


While marketing automation platforms help you to reduce some the manual workload that’s required to run a successful online business, it’s important to remember that personalisation is still a major factor in determining the success of your campaigns.

Drip has you covered by allowing you to create behaviour based automations that allow you to create personalised automation paths based upon buying habits or browsing habits of your subscribers to ensure they receive the human touch every time.


Being able to keep your subscribers and customers engaged at each stage of the buyer journey is not only essential when creating brand loyalty but it also increases your chances of turning your hard-earned visitors into satisfied customers.

Drip allows you to create triggered reminders via email, SMS and also allows you to show targeted ads to visitors through Facebook and Instagram ensuring your brand is kept top of mind right through they complete a purchase within your website, schedule a meeting with your team or whatever goal you wish to achieve.


Being able to track and monitor your campaign performance can have a major impact on being able to attribute what’s driving the most results within your business but it also allows you to replicate those results with ease.

From automatically attributing revenue to each customer to providing a detailed breakdown of how each campaign performs in terms of open rate, click-through rate and replies Drip provides you with comprehensive reporting features across your entire business.


With online businesses requiring a diverse range of platforms to operate these days, ensuring you have a marketing automation platform that works well with your preferred platforms can have a huge impact on your choice.

Thankfully, Drip supports an ever-growing collection of platforms in just about every category ensuring your data can be easily transferred with ease. You can also connect Drip with 100’s of platforms using leading task automation platforms ensuring your data never misses a beat.


Drip offers a range of pricing options for businesses regardless of size to ensure their platform is accessible to all with plans starting from $19 per month for up to 500 subscribers.

  • 1 to 500 subscribers – $19/month
  • 501 to 2,000 subscribers – $29/month
  • 2,0001 to 2,5000 subscribers – $39/month
  • 2,501 to 3,000 subscribers – $49/month
  • 3,001+ subscribers – from $59/month 


How much does Drip cost?

  • Drip’s pricing varies based upon the number of subscribers with plans starting from $19

Does Drip offer a free trial?

  • Yes, Drip offers a free 14-day trial to get you started

Can I migrate my existing subscribers to Drip?

  • Yes, Drip allows you to import your existing subscribers and also offers a migration service for those looking for additional assistance

What customer support options does Drip offer?

  • Drip provides support via live chat and email.


Still unsure if Drip is right for your business, here are some other platforms we recommend exploring when choosing an email marketing platform for your business.


Overall, Drip is a hot contender when it comes to leading marketing automation platforms and is a crowd favourite with us in terms of design, features and reliability which doesn’t cost a fortune compared to some of the other platforms available on the market.

While they heavily promote themselves as an eCommerce email marketing platform, this doesn’t mean it can’t be used across almost any business regardless of your industry.

With this in mind, we recommend that you consider speaking with a marketing automation consultant or even consider reaching out to Drip’s customer service team for a personalized demo before implementing any platform within your business.

With this in mind, we would highly recommend including it within your shortlist when looking for a reliable email marketing tool for your business.

And there you have it, a detailed review of Drip’s features, pricing and more to help you make the right decision when it comes to choosing a marketing automation platform.

Ready to Give Drip a Test Drive?

Thinking about using Drip within your business? Get started today with a free 14-day trial which provides you with access to all features so that you can explore the platform in detail or let us take care of it for you with our Drip consulting services including account setup, campaign creation and more to ensure you get the most out of your email marketing.

Happy automating!