Often referred to as one of the leading marketing automation platforms within the space, ActiveCampaign has never stopped innovating since being founded in 2003.

But, how does it compare to other leading marketing automation platforms on the market?

In this ActiveCampaign review article, we’re going to provide you with a comprehensive overview of ActiveCampaign’s features, pricing and more to help you make the right decision when it comes to choosing a marketing automation platform for your business.

Let’s get started?

ActiveCampaign Review 2023


ActiveCampaign was founded in 2003 with the objective of giving businesses of all sizes access to the tools they need to compete with their biggest competitors at an affordable price and this has something that they do exceptionally well by providing one of the best-priced platforms within the market in terms of features.

While their platform has grown over the years to support businesses of all industries one thing that hasn’t grown is their accessibility in terms of pricing making it easy for even the smallest of companies to compete with the big-name brands in their space.


Email Marketing

Whether it is a broadcast email, event-triggered email or entire series of personalised emails, ActiveCampaign allows you to create stunning emails that not only look the part but are designed to provide your subscribers with a brand experience that converts.

By providing ready-made templates and an easy to use drag and drop builder even the most non-tech savvy business owners can create stunning email campaigns that generate results.

Email Segmentation

Not all email subscribers are created equally and being able to send the right email at the right time and mean the difference between rags and riches.

With ActiveCampaigns advanced segmentation features, you can create highly personalised email marketing campaigns tailored to your audience to ensure they receive the most relevant content each and every time.

Subscription Forms

Working hand in hand with email marketing is none other than subscription forms.

However, switching between multiple platforms every day not only makes it time-consuming to manage your campaigns but can also lead to countless hours of data-entry.

With ActiveCampaign inbuilt subscription forms feature, you can create high converting lead capture forms that link directly with your email marketing campaigns and CRM to ensure everything is easy to access and manage all within one platform.

Dynamic Content

Depending upon your brand and target audience, you may have multiple products, services or niches you market to. You could spend countless hours creating tailored email marketing campaigns for each audience but this can become overwhelming.

With ActiveCampaign you can create dynamic content based emails that show specific content to each subscriber based upon their subscription profile cutting your time spent on email marketing in half all with the click of a button.

Split Testing

Ever wondered if your subscribers respond best to short subject lines or long subject lines? Green buttons or red buttons? Wonder no more!

With ActiveCampaign you can say goodbye to guesswork with their inbuilt split testing feature which allows you to test variations at scale so that you can find the winning formula.

From subject lines to images and more ActiveCampaign makes split testing easy as a,b,c!

Mobile App

Being able to stay ahead of your competition isn’t easy and with the speed that today’s market moves to be able to access your latest performance data with ease is critical to ensuring you know exactly how your business is performing around the clock.

With ActiveCampaign’s mobile app, you can review your campaign performance, view customer activity and manage your CRM data all from your mobile device.

Site Tracking

Knowing how your subscribers, leads and customers interact with your website can not only provide you with actionable insights into how you can improve your marketing efforts but also allows you to better market to them based upon the actions they take on your website.

With ActiveCampaign’s site tracking feature, you can track their activity across emails, forms, landing pages and more and then segment them for a more personalised marketing experience.

Event Tracking

While site tracking provides you with actionable insight into how users are interacting with your website and provides you with a goldmine of valuable insights, ActiveCampaign takes it even further by providing you with the ability to also track each subscriber’s event as well.

From button clicks to video views and more, ActiveCampaign has got you covered.

Automation Goals

Not every contact is created equally and depending upon where they are within your buyer’s journey may have a massive impact on how they respond to certain campaigns.

With ActiveCampaign’s automation goals feature, you can identify where certain subscribers are dropping off within your email marketing funnels, compare how different goals are performing and also segment those subscribers to complete specific actions.

Automation Map

Being able to identify bottlenecks within your customer journey can be difficult when you have multiple automation journeys a subscriber can go through.

With ActiveCampaigns automation map you get a bird’s-eye view of all of your automations, see how automations are connected and identify potential errors or room for improvement


As your company grows so will your marketing campaigns and budget so being able to attribute each conversion to the right campaign is critical in ensuring you know exactly which campaign is generating the most results and which one needs optimisation.

With ActiveCampaign’s attribution feature, you can automatically trace each subscribers path from start to finish and segment them based upon source to provide them with a personalised experience while also knowing where your marketing budget is best spent.

Split Action

Being able to segment your subscribers throughout your automation not only provides you with more power over the actions they can take but also allows you to test multiple variables at the same time to find the winning formula.

With ActiveCampaign’s split action feature you can automatically segment your subscribers based upon a number of factors including wait time, actions taken and more and they create personalised paths for each subscriber.


No platform would be complete without the ability to know exactly what results and return on investment you are getting from your campaigns and ActiveCampaign is here to make that happen.

ActiveCampaign provides you with a comprehensive breakdown of how each of your campaigns and automations is performing from open rate to click-through rate and conversion value ActiveCampaign makes it easy for you to check in on the numbers that matter most.


Having an email marketing platform that plays well with your favourite tools not only saves you countless hours of tech support issues but also helps you get the most out of your day by reducing the need for manual data entry and more.

ActiveCampaign integrates with a growing number of leading platforms including scheduling platforms, eCommerce platforms, reporting platforms and more to ensure a flawless user experience across your entire tool stack.

Sales and CRM

What potentially sets ActiveCampaign apart from its competitors is its built-in sales and CRM functionality bringing everything under one roof and saving you countless hours lost to data entry, switching between multiple platforms and potential data errors.

Creating an all-in-one solution also allows for much greater control over each contact in terms of how you market to them and manage the relationship from subscriber right through to customer ensuring no subscriber slips through the cracks.


ActiveCampaign offers flexible pricing options for businesses of all sizes regardless of your budget and some of the most competitive pricing within the industry with plans starting from just $15 per month for up to 500 subscribers.

Their pricing plans vary depending upon the number of subscribers and the features you require with their lowest tier pricing plans including capacity for up to 500 subscribers.

  • Lite – $15 month/$9 per month (billed annually)
  • Plus – $70 month/$49 per month (billed annually)
  • Professional – $159 month/$129 per month (billed annually)
  • Enterprise – from $279 month/$229 per month (billed annually)


How much does ActiveCampaign cost?

  • ActiveCampaign’s pricing varies depending upon the number of subscribers you have with plans starting from $15 per month.

Does ActiveCampaign offer a free trial?

  • Yes, ActiveCampaign offers a free 14-day free trial to get started.

Can I migrate my existing subscribers to ActiveCampaign?

  • Yes, ActiveCampaign allows you to import your existing subscribers and also offers a migration service for those looking for additional assistance.

What customer service options does ActiveCampaign offer?

  • ActiveCampign provides support via live chat, telephone and email.


Still not sure ActiveCampaign is right for your business, here are some other platforms we recommend exploring when choosing an email marketing platform for your business.


Overall ActiveCampaign campaign is no double a clear contender when it comes to providing a feature-packed, all-in-one marketing automation platform designed to help you and your team manage your marketing and sales all under one roof.

One thing that sets ActiveCampaign apart from some of its competitors is its affordability and scalability across multiple business types with a host of features designed to support any type of business from service-based businesses to eCommerce businesses and more.

If you’re looking for a platform that provides you with a robust set of features while still offering serious bang for your buck you can’t go past considering ActiveCampaign for your business.

And there you have it! Our in-depth ActiveCampaign review article provides you with an overview of its features, pricing and more to help you make the right decision when it comes to choosing a marketing automation platform.

Ready to Take ActiveCampaign For Spin?

Interested to see if ActiveCampaign is right for your business? Get started today with a free 14-day trial which provides you with access to all features so that you can explore the platform in detail or let us take care of it for you with our ActiveCampaign consulting services including account setup, campaign creation and more to ensure you get the most out of your email marketing.

Happy automating!